Posted: Feb 21 2022
by: Shanan Kurtz

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Behind The Jewels: Sade Jennings of MFABI

Since launching our business in 2008, we’ve had a few office moves, two weddings, two babies, and built a small-but-mighty team of 14. A lot happens under our roof here in Soho, including the design, production, and shipping of our collections. We’re so thankful to all of the talented hands and minds behind the jewels and we’re excited to spotlight them!
Meet Sade Jennings of MFABI Fulfillment! The brain behind our warehouse and overall systems-expert-logistics-genius-angel.
After 10+ years of packing boxes ourselves, manually counting inventory, relying on clunky systems, and often overselling a product (sorry friends!), we knew it was time for a major infrastructure upgrade. Sade has an incredible background working in logistics for companies from Bauble Bar to Tarte Cosmetics and came in with a plan - and always a smile. Fast forward 9 months and we have a mini LFJ warehouse - and a team of Sade's crew (led by Carmen, another logistics expert) who track, barcode, scan, pick, process and ship all our inventory. We chatted with Sade to learn a little bit more about her business, what gets her up in the AM, and advice she has for other aspiring entrepreneurs.

What’s your founder story / how did you get started?

I've been consulting for over three years but officially started my fulfillment service less than 2 years ago. I was a one-woman band, but my client's needed labor/resources to execute my recommendations. Over time, I built a team to support their operational needs.


What gets you out of bed in the AM?

It takes a village, in addition to my aunts and cousins who played an active part in my life growing up. Everyone sacrificed and helped me become the person I am today. I don't take that lightly and use it as my motivation when I wake up every day, typically at 4:30am.



What accessory can’t you live without?

My LFJ Cloth masks. Critical in my line of business for me to stay healthy, and the masks do that while looking cute.


Favorite thing about what you do?

I love working and developing my team while overcoming operational challenges for our clients. We love to make the impossible -- possible.


What’s a piece of small but impactful advice you have for aspiring female entrepreneurs/creatives?

Keep going, the road can be hard and lonely but don't let that stop you. There are better days on the other side.


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